What is a content management system (CMS)?
A content management system (CMS) is an application that is used to manage content, allowing multiple contributors to create, edit and publish. Content in a CMS is typically stored in a database and displayed in a presentation layer based on a set of templates like a website.
The following are common functions of a CMS:
- Content creation allows users to easily create and format content
- Content storage stores content in one place, in a consistent fashion
- Workflows assigns permissions for managing content based on roles such as authors, editors and admins
- Publishing tells the software when and where the content should go live
- Optimization helps you improve digital experience and learn from your content